ee:fashion
ee:wear
Taken on face value, ee:wear may seem like just another clothing range, with us exploiting the potential that one would love to be in, and be seen in what we wear. And why not? We create, you enjoy. Happy people all round.
But stop for a minute and consider this: you’re not just wearing something we wear because it’s hot and hip, and of course, oh-so-cool and exclusive. And a little bit different (frankly, thinking about it, that would have been enough).
ee:wear goes a step sideways and pays tribute to her staff and talents by creating pieces after them, based on the personality of the individual. And she goes a step further by naming these pieces after the individual. This is seamlessly integrated with the running seasonal theme at the time no less.
And like that wasn’t enough, each individual designer is gifted his or her own named range, under the banner of ee:wear.
So – what you get is a piece with personality. And that’s how she does it. And that’s why she is that bit more special.
And for the staff and talents who grace her corridors, ee:wear appreciates you and salutes you with this homage.
Oh how cool is that.
Collaborators:
• Ross McKay of Ochaye
